Meet Anna — Anna runs an online coaching business and turned her Facebook Frustrations into a Booming Email List with a Low Cost Per Conversion.
Anna was trying to grow her email list. She explained to me that she KNEW she could get better costs per conversion, but didn’t know what she was doing wrong. She knew the basics of Facebook Ads, but not enough to troubleshoot why her costs were through the roof! She was frustrated and didn’t want to continue to waste money on ads that were costing her way more than she expected.
Enter Me — Laura Ball — old school marketer turned self-proclaimed Facebook Ad freak.
I met Anna at Amy Porterfield’s Live B-School event in San Diego (Proud B-School grad here!). When she learned I ran Facebook Ads for clients, she jumped for joy. I offered to dive into her ad account to do some troubleshooting. I determined her targeting was off. The numbers don’t lie and they do tell you what steps to take next to make changes to your ads. I was able to get her a positive ROI on her ads and significantly increase her email list with waayyyy lower cost per conversions (like from $6 to $1.50 opt ins!).
Here’s what Anna had to say:
“Laura is AWESOME to work with when it comes to Facebook Ads - she will tweak and tweak to make sure your ad starts getting some traction. I met Laura at Amy Porterfield’s B-school, and she helped me lower my cost per conversion to one-third of what it was!” - Anna Powers, Success Coach and Copy Couturier™
Meet Donna — A Licensed Clinical Professional Counselor who wanted to take her local practice online.
Donna is a successful therapist who wanted to grow an online presence, grow her email list, and create a Facebook group. Donna is also a Facebook (and Facebook Ad) newbie. Her mentor, Mastin Kipp, advised her that using Facebook to gain brand awareness and grow her email list would allow her to help more people in the online world in addition to her thriving local practice, but she didn’t know where to begin.
Enter Me — Laura Ball — ya know, the old school marketer turned self-proclaimed Facebook Ad freak from up above
I ‘met’ Donna inside a mutual Facebook group. She reached out for some guidance and after taking a peek inside of her ads account, I realized that she was using the completely wrong ad objective. That’s the very first thing you see when you start to build an ad inside of Ads Manager. Facebook asks “What’s your ad objective?” and you have a choice of 11 different options. 11!!!
This is one of the most common mistakes that entrepreneurs make. They choose the WRONG ONE and that means their ads are going to tank! After a few tweaks, we started getting her opt ins around $1.50.
Many eager to earn entrepreneurs want to build bigger businesses and grow larger lists using Facebook Ads, but shriek every time they get started or get their campaign results back.
In fact, you still may be thinking...
But, imagine what could happen to your business if you knew exactly how to harness the true power of Facebook Ads, because...
Now, you might be thinking, “That’s great, Laura! But, I don’t have the budget to work with someone one-on-one with my Facebook Ads.”
But, what if I told you you can have an experienced wingman show you the ropes with lots of personal interaction without having to pay exorbitant one-on-one consultation fees?
I’ve Created a Step-by-Step Facebook Ads Course That Teaches You ALL of My Secrets And Gives You Hands-On Access to Me For Questions and Troubleshooting
In it, I reveal hundreds of effective strategies, tips, principles, and guidelines in step-by-step video lessons that show you everything you need to know to use Facebook Ads to grow your business. This isn’t your typical course where you watch a bunch of videos and post a question in the private membership group yet get no feedback or never see the coach in the group.
I’m a “Johnny on the Spot” Gal And When I See a Question, I pounce. You Won’t Buy this Course and Never See Me.
Many of my students and colleagues know this about me and appreciate the personal interest I take in the success of their ads and campaigns. I’m known for making additional short videos for people, so they can see what I’m trying to explain and you’ll understand that once you start your training modules and get into the group.
I Use Small Words And Crayons (Ok - not literally) to Make Tough Concepts Really Easy to Understand and Apply
I want nothing more than to make Facebook Ads easy for my students, so they can truly succeed with them.
In fact, here’s what a few of my students have said about my Facebooks Ads course and knowledge as an ads strategist:
“Laura is the Sharpest Facebook Ads Strategist I Know and This is Easily the Best Course on the Market”
“Laura is one of the sharpest Facebook Ads strategists I’ve ever met. I knew Laura was a game-changer when it comes to Facebook Ads, but I didn’t know how much Laura knew about Facebook Ads until I went through her course.
I learned so much about what I was doing wrong and how to correct it. I also learned how to actually read the numbers to understand what they were telling me about my ads, so I could make adjustments that actually work. This is easily the best course on the market for Facebook Ads.”
- Holly Mthethwa, Copywriter for Online Business Owners
“I Bought Every Other Course on Facebook Ads and Still Didn’t Have a Clue — Until This Course!”
“I don’t think I’ve ever spoken to anyone who knows Facebook Ads better than Laura does. I took the beta class that Amy Porterfield ran years ago and then bought every other course on Facebook Ads and still didn’t have a clue. Laura explains things so clearly that anyone can understand.”
- Tracy Otsuka, Founder of Coretography
Not only do I share with you what I’ve learned after becoming a Facebook Ads strategist, but how I’ve used Facebook Ads to help my clients get .97 cent leads to grow their email lists in some of the most competitive industries.
Check out some of Amy Beth Hopkins’ Results:
Amy Beth Hopkins (and Dr. Alan Hopkins) wanted to promote their Fresh Start Kit and run a video ad to grow their email list.
I helped them get a $0.97 cent conversions and grow their email list by 106 new leads on a small budget.
Most business owners recognize there is potential with Facebook Ads, but don’t know what they’re doing so they shelve them for a later date when they can go through some guides or get some advice. Or they dive in head first after watching a few free trainings and waste TONS of money because they’re not using the correct ad objective or targeting the right people.
You won’t find this information in blog posts, Facebook groups, or books, because I don’t just teach you theory, I teach you from experience. I walk you through how I’ve helped floundering Facebook Ad users get results they haven’t seen on Facebook or in any other form of advertising by showing them how Facebook Ads actually work and how to use them effectively.
In this course,
Ads Master Power Editor and learn how to effectively create and place your own successful ads. You’ll watch over-the-shoulder tutorials and learn how to set up a campaign, ad sets, and ads plus discover how to laser target customers who are more likely to buy from you or hire you.
Insights, Metrics, and Reports Find out how to track the right results, create custom reports that show you everything you need to know, and how to replicate what’s working, so you can scale your ads and get bigger, better results.
Organic Reach Learn how to engage your audience for more organic likes, shares, comments, and reach. Grow your community and decrease the cost of your leads and customers later on.
Lead Generation Strategy Discover the exact strategies to use to grow your email list from Facebook, so you have a pool of potential customers to tap into anytime you want to generate consistent sales.
Pages Optimize your online Facebook page with the right information. From the very basics of how to set up your business page and what information you absolutely must include to how to design an attention-grabbing cover image, you’ll learn how to create a professional and effective business page.
Each Direct Hands On Training Includes Simple and Easy-to-Follow Steps You Can Use to Make Incremental Sales Leaps in Your Business Using Facebook Ads.
Module 1 Understanding Facebook for Your Business
Module 2 Getting Started with Facebook Ads
(these are over-the-shoulder step-by-step live tutorials where I share my screen with you, so you know exactly what to do)
Module 3 Structure of an Ad Campaign
Module 4 Ad Elements
Module 5 Ad Types
Module 6 Targeting
Module 7 The Facebook Pixel
Module 8 Building Ads
Module 9 Budgeting
Module 10 Reporting
Plus over $1,900 worth of Bonuses:
BONUS #1: Join the Facebook Ads Classroom Community absolutely free and get immediate access to other students and businesses for more insight, input, and “I felt that way too” support ($497 Value)
BONUS #2: Monthly Q & A sessions with moi ( the Facebook Ads strategist) where we’ll cover new updates and your Q&As and struggle points ($497 Value)
BONUS #3: Create Your Own Facebook Group Bonus Lesson: Why you should and how you can create your very own Facebook group of raving and engaged followers who support your business ($97 Value)
BONUS #4: Complete Resource Guide that shows you exactly where to go to find...
BONUS #5: Funnel Starters Guide that maps out a basic sales funnel strategy, funnel with an upsell and tripwire, video ad retargeting funnel, content upgrade funnel, and discount funnel ($297 Value)
BONUS #6: Facebook Ads Inspiration Swipe File with some of the best, highest converting Facebook Ad examples you can use as inspiration to create your own high converting Facebook Ads ($97 Value)
BONUS #7: Email Swipe File: Are you launching a webinar to sell your product or course? Facebook ads are a great tool to get attendees on the webinar, but often times the emails SELL the course/product that you’re selling. Grab the exact email swipe file that I used for this launch! It includes pre-webinar emails that I sent subscribers who opt into my free training and post webinar emails that were sent to both attendees and ‘no-shows’. Each email has a unique spin to the copy that helps to build a relationship with the subscriber. They offer tips, case studies, testimonials, Q&As and each email includes copy that provides a sense of urgency to enroll in my course. ($497 Value)
In each video lesson, you’ll learn some of the most fascinating and powerful Facebook Ads “secrets” including...
Even if you think:
There is nothing to fear, because I’m here. Who am I REALLY btw?
I’m Laura Ball, creator of The Facebook Ads Classroom Course, Certified Facebook Ads Strategist, and (like I said before) Facebook Ads Freak.
Using the exact skills I teach you in this course, I’ve helped oodles of entrepreneurs grow their businesses, sales, and email lists using Facebook Ads.
I’ve also used Facebook Ads to grow my own business from no email list and zero clients to a growing list of warm, responsive buyers and a thriving client base who is seeing incredible results using Facebook Ads to grow their businesses.
My “Quick Start Guide to Facebook Ads” course was featured as a bonus in Jen Lehner’s “My Little Course,” Catherine Dove’s “Course Creators Inner Circle,” Terri Johnson’s “Mompreneur 101,” and Abby Ashley’s “Tech Lab” from Virtual Savvy.
In The Facebook Ads Classroom, we cover basic how-to’s and more advanced techniques in an easy-to-understand format you can reference and watch again and again, so you actually get results from your Facebook Ads.
The Facebook Ads Classroom is perfect for you if…
My students and followers come from all backgrounds and industries.
It’s for people with a side hustle, beginner entrepreneurs, and seasoned business owners.
It’s for the...
Virtual Assistants - at the end of this course you’ll know everything you need to know to add FB Ads as a service you offer
Doesn’t matter who you are or what you do, this classroom is YOUR turf and I’ll get you to where you need to go on the magic carpet ride that is Facebook Ads
“I spent $400 on FB Ads and made over $17,000 in tracked sales!”
“I would run a few FB ads, never really knowing if they were effective. I was also TOTALLY overwhelmed with the details of FB ads, and I wanted to keep launch costs down for my new course. Laura helped me run a TARGETED ad campaign that reached my warm audience and introduced my business to a new cold audience. We spent $400 on FB ads, which resulted in over $17,000 of tracked conversions! I was surprised by how easy it was.”
- Nicole Begley of Nicole Begley Photography
“I more than tripled my email list using Facebook Ads thanks to Laura!”
“I had never done Facebook Ads before. I was nervous I’d be taken advantage of because I really didn’t know anything and it was apparent. Laura exceeded my expectations. I didn’t expert her to be so invested in the success of the ads. She wanted them to work with all of her heart and soul and I felt so taken care of. My ad converted like crazy! I more than tripled my email list using the ads and I had incredible conversions in sales. Investing in Laura’s help was the best investment of my life.”
- Chanie Wilschanski, Early Childhood Education Strategist
In this self-study, go-at-your-own-pace course, you can master Facebook Ads as fast or slow as you want.
As Long As You Have Internet You Have Lifetime Access
Are you ready to have me as your wingman and finally see incredible results with Facebook Ads?
Hurry, enrollment closes in:
Use coupon code "CYBERMONDAY" (for full payment option) or "CYBERMONDAYPAYMENT" (for payment plan) at checkout
(safe and secure online checkout with immediate access)
“Laura is not only brilliant, but over-the-top helpful and caring! She is the ONLY FB Ads strategist I recommend to my students and colleagues.”
“Every year I hire a Facebook expect to help teach the students in my social media summer camp how to rock their Facebook ads. This year I knew I wanted Laura Ball to be that person. Laura has impressed me so much as not only a person who is completely brilliant when it comes to Facebook ads, but someone who is over-the-top helpful and caring. Laura Ball is my go-to person for FB ads and she is the only FB ads person who I recommend to my students and colleagues.”
- Jen Lehner, Digital Marketing Strategist & Online Course Creator at jenlehner.com
“I went from knowing nothing to creating successful ads which increased traffic to my business!”
“Take Laura’s Facebook Ads course. I went from knowing nothing to creating successful ads which increased traffic to my business. Laura’s expertise went beyond the course in that she avails herself to answer questions you may have once your ads are up and running. I highly recommend her and enrolling in her Facebook Ads course.”
- Terri Armenta, Forensic Educator and Online Course Creator
“Laura knows the nitty gritty of Facebook and proves it!”
“Laura knows the nitty gritty of Facebook not too many out there can say (and what I really mean is PROVE) that. She saved me loads of time with some issues I had. I was so grateful. She goes over and beyond for her students. She’s a joy and super informative.”
- Nicole Karon, Life Coach at nicolekaron.com
“Laura's authentic connection with me on Facebook was just one thing that sold me on her course”
“Another Facebook ad 'guru' had her course on sale at the same time as Laura’s course. It was the same price and I weighed both. But these things sold me on Laura’s course: her authentic connection with me on Facebook, the testimonials on her sales page and her mention of how it helps VAs ( what I will be using it for).
The testimonials were very specific with results and how she helps step-by-step and quickly. There’s nothing worse than using a course to create something and having to wait a week for the course creator to respond.”
- Ashley Kennedy, Founder of The Creative Freedom Virtual Assistant
“The insider tips Laura shares are seriously worth their weight in gold”
“Laura has this wonderful knack of taking the daunting world of FB advertising and making it friendly and manageable, so you can set up power pixels and campaigns feeling confident and accomplished.
Laura always goes the extra mile to support you and the insider tips she shares are seriously worth their weight in gold.
Even if you *think* you know everything there is to know about FB ads, I'd recommend Laura's FB series. I've gained new insight, ideas and strategies as a result. ”
- Sarah Cousins, Founder of Ideas Girl
“I had more sign ups in 1 week than the previous 3 months!”
“I have always found Facebook Ads to be very tricky to get right. With Laura’s help and advice, I had more sign ups to my free course in 1 week than in the previous 3 months! Can’t recommend working with Laura enough.”
- Nicola McLennan, Osteopath & founder of Sports Rehab Therapy
How is your course different from other Facebook ad courses?
My course not only teaches you HOW to run facebook ads with live demos and tutorials, but I also teach what needs to happen before your run facebook ads. We talk strategies, funnels, email sequences and overall Facebook marketing.
I’m a beginner, will this course help me? AND Laura, I’m more advanced, will this course help me?
My course is incredibly comprehensive. It helps both beginners and those who have run ads here and there, but just don’t understand how to scale, how to read the results, etc. I start from the basics and I work my way up with step-by-step advanced training.
Facebook Ads are a lot like sports, you have to keep revisiting the foundational skills and sometimes you actually haven’t mastered the basics even though you’ve been doing something for awhile. So, if you are more advanced, I’m certain this will help you achieve your goals. And, if you’re a beginner, you’ll learn everything you need to get up and running with Facebook Ads with easy-to-follow, step-by-step training videos.
A recent student, Leesa Scott, recently sent me a message that said, “Laura, this course is a powerhouse! Thank you!” There’s training, tips, and resources that will help you get better results no matter where you’re at on your Facebook Ads journey.
How will the monthly Q & A sessions work?
I will post a thread inside the group a few days before to collect your questions and post when I'll be live.
I’ve already purchased a few Facebook Ad courses and the course creator wasn’t very active in the Facebook group so I felt like I didn’t have any help after I completed the course. How is this course different? I hear you. There are MANY Facebook Ad courses out there. You can read my students’ feedback throughout this page. I’m a teacher at heart and truly want you to succeed. I also pride myself on being SUPER helpful to my students. I’m in the private Facebook group and you’re just a ‘tag’ away from getting ME (not a VA. Not a community manager.), but ME to answer your questions.
Spend a day in my Facebook group and you’ll find that I’m available to help, offer feedback, and give you advice. I’m a ‘step-by-step’ kinda girl and my style of teaching is to hold your hand through the Facebook Ad process.
Laura, is there a payment plan?
Yes, absolutely! Once you click through to purchase and enroll, you will have the choice to spread your payments over 6 months at just $197 per month or pay in full and save $185.
Do you offer a money back guarantee?
I sure do! I offer a 30 day money back guarantee, however, I require you go through the course and complete all of the worksheets before I refund in full. I know my course works and my step by step method of teaching makes even the most complex topics easy to understand and apply.
Are you ready to have me as your wingman and finally see incredible results with Facebook Ads?
Hurry, enrollment closes in:
(safe and secure online checkout with immediate access)
I'm so confident that you will get amazing results with your Facebook Ads after completing this course, I am willing to offer you a 30 day money back guarantee.
All that's required is that you go through the course and complete all of the worksheets before requesting a refund.